Privacy Policy

Welcome to the DateMetriX Privacy Policy (the “Privacy Policy”). This Privacy Policy is incorporated in and forms a part of the DateMetriX User Agreement (the “Agreement”), between DNA Romance LTD (“DateMetriX”, “us”, “we” or “our”), the owner and operator of https://www.datemetrix.com (the “Site”) and our mobile applications (the “Apps”), and you (“you” or “your” or “user(s) ”), a user of the Site and/or Apps (together, the “Services”). This Privacy Policy explains how we collect, use, share, and retain information through your use of the Services.

For the purposes of this Privacy Policy, “Personal Information ” is information that can be associated with a specific person and could be used to identify that specific person. We do not consider information that has been anonymised or aggregated to be Personal Information.

(a) General Use. We collect, process, and retain information from you and any devices you use when you register for an account, update or add information, participate in community discussions, engage with us or other users, or otherwise access, use, or download any part of the Services. Such information includes, without limitation:

• identifying information such as your name, address, telephone number, and email address
• geographic or location information, which may be precise or imprecise
• the content of your communications via the Services
• financial information (such as credit-card or payment-account references) in connection with the Services
• information about how you use the Services and your interactions with content
• information you provide via web forms, community discussions, chats, and dispute resolution
• personality-test responses (MBTI / 16-personality questionnaire)
• match interactions, including likes, passes, and messages

(b) Automatic Collection. By using the Services, we may automatically collect information about how you use them: areas you visit, your IP address, device identifier, physical location, browser and operating-system type, screen resolution, language settings, referring URLs, and other technical information. We use this information to provide personalised and location-based content, analyse traffic, troubleshoot, prevent fraud, and improve the Services.

(c) Third-Party Data. We may obtain data from third parties - such as social networks (when you grant permission), DNA-testing facilities, location services, and partners with whom we offer co-branded services. Third-party data is protected according to the practices in this notice plus any restrictions imposed by the source.

(d) Feedback. Any suggestions or comments you submit for improving the Services are deemed non-confidential and non-proprietary, and DateMetriX is not subject to any confidentiality obligations with respect to such feedback.

You consent to our using any of the information we collect (the “Information”), which includes your Personal Information, for the following purposes:

• to deliver our personality-compatibility Services to you and surface your best matches
• to improve our Services in order to better serve you
• to provide a personalised experience when using the Services
• to respond to your communications and provide customer service
• to contact you about feature updates and informational or service-related communications
• for internal statistical, research, marketing, or operational purposes (using aggregated or anonymised data where possible)
• to detect, prevent, mitigate, and investigate fraudulent or illegal activities, and to enforce the Agreement

(a) General. We will only share your Personal Information with third parties as described in this Privacy Policy. Any third party that receives Personal Information will be required to follow privacy practices substantially the same as those set forth herein. We disclose only the minimum amount of Personal Information necessary to accomplish the specified purpose.

(b) To Other Users. When interacting with another user, the other user may receive Personal Information necessary for the ordinary use of the Services - such as your chosen username and public profile details. The other user is not allowed to use that information for purposes unrelated to the Services. Contacting users with unwanted or threatening messages is a violation of our Agreement.

(c) Service Providers. We may provide your Personal Information to third parties that provide services to help us operate the Services (for example: payment processors, fraud-prevention services, hosting providers, analytics providers, customer-support platforms). These third parties are authorised to use your Personal Information only as necessary to provide their services to us.

(d) Reorganisation. We may disclose or transfer your Personal Information to an affiliate or third party in connection with a proposed reorganisation, merger, sale, joint venture, assignment, or other disposition of all or any portion of DateMetriX’s business, assets, or equity.

(e) Legal Disclosure. Subject to applicable law in your jurisdiction, DateMetriX may disclose Personal Information when we believe in good faith that disclosure is necessary to comply with legal process, respond to lawful requests from public authorities, enforce the Agreement, protect our operations or rights, or protect the rights, privacy, safety, or property of DateMetriX, our affiliates, you, or others.

(f) International Transfer and Storage. Your Information may cross international borders in order to facilitate the Services. Personal Information may be processed and stored outside British Columbia, Canada, and therefore may be available to government authorities under lawful orders applicable in those jurisdictions.

This Privacy Policy addresses only the use and disclosure of Personal Information that DateMetriX collectsfrom you. If you disclose your Personal Information to others, or if you engage with any third-party site or service, that third party’s privacy notices and practices will apply. We cannot guarantee the privacy or security of your Personal Information once you provide it to a third party, and we encourage you to evaluate the privacy and security policies of each third party before any such engagement or disclosure.

The Services may contain links to third-party websites or applications that are not owned, maintained, or operated by DateMetriX. Any such links are provided solely as a convenience to you and not as an endorsement by DateMetriX. We are not responsible for the content of such linked third-party websites or applications and do not make any representations, warranties, or guarantees regarding the content or the privacy practices of those third parties. DateMetriX disclaims any liability associated with your access to, use of, download of, or reliance on any third-party website, application, or content. If you decide to access, use, or download any such third-party website, application, or content, you do so at your sole risk.

We protect your Personal Information using technical and administrative security measures designed to reduce the risks of loss, misuse, unauthorised access, disclosure, and alteration. These include encryption in transit (TLS 1.2+) and at rest (AES-256), access-authorisation controls, audit logging, network segmentation, and regular security review. DateMetriX follows generally accepted industry standards. No method of transmission or storage is 100% secure; if you believe your account has been compromised, please contact us immediately.

We use cookies, pixel tags, web beacons, and similar tools to help personalise your experience, remember your session, secure logins, analyse usage, and measure the effectiveness of marketing communications. Some cookies are strictly necessary for the Services to function (for example, authentication and fraud prevention) and cannot be disabled without breaking the product.

If you do not wish to accept non-essential cookies, you can block or disable them in your browser settings, or use the cookie preferences link available in the site footer where applicable. Disabling non-essential cookies will not prevent strictly-necessary cookies from being set.

Unless you expressly opt out, your acceptance of the Agreement is deemed consent to receive service-related communications from us by email, push notification, or other channel for which you have provided contact information. You may opt out of marketing communications at any time by clicking “Unsubscribe” in any such communication or by contacting us. Opting out of marketing communications does not stop service or transactional messages (such as account-security alerts and billing notifications) which we are required or permitted to send.

• Anyone able to commit identity theft can also falsify a dating profile.
• Never include your full name, home address, phone number, place of work, or other identifying information in your dating profile or initial messages.
• Stop communicating with anyone who pressures you for personal or financial information. Use the block feature and report the profile.
• If you choose a face-to-face meeting, always tell someone in your family or a friend where you are going and when you will return. Provide your own transportation. Meet in a public place with many people around.

The Services are not intended for, nor does DateMetriX knowingly collect information from, children under the age of eighteen (18) (or the higher age of consent applicable in your jurisdiction). If we learn that we have collected Personal Information from a child under eighteen, we will take steps to delete the information as soon as possible. If you are aware of a user under the age of eighteen using the Services, please contact us immediately.

DateMetriX takes reasonable steps to help ensure that the Personal Information we collect from you is accurate, complete, and current. Subject to applicable law, you have the following rights with respect to your Personal Information:

• Access. You may request access to the Personal Information we hold about you.
• Correction. You may request that erroneous or incomplete Personal Information be corrected.
• Erasure. You may request that we delete your Personal Information, subject to legal-retention requirements (for example, financial-records statutes).
• Restriction & Objection. You may request that we restrict or stop certain processing of your Personal Information.
• Portability. You may request a machine-readable export of the Personal Information you provided.
• Withdrawal of Consent. Where processing is based on your consent, you may withdraw that consent at any time. This will not affect the lawfulness of processing carried out before withdrawal.

California residents have additional rights under the California Consumer Privacy Act (CCPA / CPRA), including the right to know what categories of information we collect, the right to delete, and the right to opt out of the “sale” or “sharing ” of personal information. We do not sell personal information for monetary consideration.

To exercise any of these rights, contact our Data Protection Officer at privacy@datemetrix.com. We will respond within the timeframes required by applicable law.

DateMetriX retains Personal Information only for as long as necessary to provide the Services and fulfil the transactions you have requested, or for other essential purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements. Retention periods vary by data type. After it is no longer necessary to retain your Personal Information, we dispose of it securely.

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be communicated to you in advance via email or in-product notice where required by applicable law. Continued use of the Services after the effective date of any change constitutes your acceptance of the revised Privacy Policy.

If you have any questions about DateMetriX’s privacy or data-management practices, contact our Data Protection Officer:

• Email: privacy@datemetrix.com
• Mail: 6th Floor, 905 West Pender Street, Vancouver, BC V6C 1L6, Canada